Yeager Marketing, a leader in B2B technology marketing, faced a significant challenge in hiring talent with the unique skills needed for its highly specialized field. Traditional recruitment methods proved costly and inefficient for the company, which is renowned for its work with more than a third of Fortune 500 tech companies.

The Recruitment Challenge

According to Yeager Marketing President, Mark Yeager, the company primarily relied on online job postings and resources to recruit talent, a challenge given the specialized skill set required.  Traditional recruitment firms had approached Yeager’s internal HR Director but never established a relationship due to unrealistic pricing models and prolonged hiring timelines.

The company struggled with finding suitable talent or talent pools in the high-tech marketing industry, leading to unfilled positions and additional workload for the existing staff.

“We quickly recognized attracting passive candidates results in better talent, and traditional recruiting approaches were too costly and time-consuming, therefore not an option for us,” said Yeager.

“We identified the need to partner with a reputable search firm like Duffy Group, Inc. with a cost-effective, highly targeted model to assist our HR team seek out qualified candidates in the high-tech marketing sector.”

The Strategy

Practice leader Melissa Barker, with her extensive expertise in high-tech recruitment research, talent for attracting passive candidates and successful sourcing of candidates from targeted competitors, made her an invaluable member of the Yeager Marketing HR team.

Melissa collaborated with the HR Director to identify specific candidates within the marketing industry, focusing on those at marketing companies with technology accounts and companies with in-house marketing departments.

Duffy’s flexible pricing model enabled the internal HR team to use the full cycle of recruiting services. As Yeager Marketing’s projects became less demanding, the internal team took on a more active role in the recruitment process. Duffy Group facilitated this transition, handing over parts of the recruiting process to the HR team.

The Duffy Difference

Duffy Group effectively sourced, pitched and presented candidates who were fully vetted by the client. They successfully filled three key positions and provided a highly qualified pipeline of talent for future recruitment.

“The Duffy Group pricing model is what really attracted me,” said Yeager. “It allowed our internal HR Director to manage aspects of the recruiting and hiring efforts that we felt were best suited for our internal team while Duffy accelerated candidate identification and the interview process. We were able to meet highly qualified candidates that we had not been able to find on our own and unlike any other recruiting firm we spoke to, the cost model was completely in line with our budget since we paid only for what we needed.”