High ROI for High Tech Marketing

Yeager Marketing

Yeager Marketing is an agency that specializes in helping B2B technology companies with marketing strategy, content and campaigns that streamline customer acquisition and accelerate growth. Since its formation in 2008, Yeager has produced award-winning marketing programs for more than one third of the technology companies in the Fortune 500. Because the company is very specialized in the marketing industry with a focus on the technology sector, it was extremely difficult to find qualified candidates locally who had the specific skill set for the positions.

According to President, Mark Yeager, the company was primarily using online job postings and resources to recruit talent, which was difficult due to the special skill set required.  Yeager’s internal HR Director had also been approached by traditional recruitment firms but never established a relationship due to unrealistic pricing models and length of time it would take to hire the right talent.

The company faced several issues including difficulty finding talent or talent pools in the high tech marketing industry, resulting in vacant positions and added responsibilities to an already overflowing workload.

“We quickly recognized attracting passive candidates results in better talent, and traditional recruiting approaches were too costly and time-consuming, therefore not an option for us,” said Yeager.  “We identified the need to partner with a reputable search firm like Duffy Group, Inc. with a cost-effective, highly-targeted model to assist our HR team seek out qualified candidates in the high-tech marketing sector.”

Practice Leader Melissa Barker’s extensive expertise in high tech recruitment research, knack for attracting passive candidates, and successfully sourcing targeted competitors for candidates made her an invaluable member of the Yeager Marketing HR team. Melissa worked closely with the HR Director to determine where to find candidates specific to their niche within the marketing industry, targeting both candidates at marketing companies with technology accounts and technology companies with in-house marketing departments. Duffy’s pricing model enabled the internal HR team to utilize the full cycle of recruiting services, however, as the company’s projects became less time consuming, they were able to become more actively involved in the recruitment process.  Working as true partners, Duffy transitioned parts of the recruiting process to the HR team.

“The Duffy Group pricing model is what really attracted me,” said Yeager. “It allowed our internal HR Director to manage aspects of the recruiting and hiring efforts that we felt were best suited for our internal team while Duffy accelerated candidate identification and the interview process. We were able to meet highly qualified candidates that we had not been able to find on our own and unlike any other recruiting firm we spoke to, the cost model was completely in line with our budget since we paid only for what we needed.”

Duffy Group sourced, pitched and presented candidates who were fully vetted by the client, successfully helped fill three key positions, and provided a highly qualified pipeline of talent for future recruitment.

“We quickly recognized attracting passive candidates results in better talent, and traditional recruiting approaches were too costly and time-consuming, therefore not an option for us. We identified the need to partner with a reputable search firm like Duffy Group, Inc. with a cost-effective, highly-targeted model to assist our HR team seek out qualified candidates in the high-tech marketing sector.”

Mark Yeager, President